Due to the workload of the Marketing team increasing, some of the briefs that normally went to their team (usually big or national briefs) started coming to us to help ease the load. This gave me multiple opportunities to flex my design skills on campaigns that were a bit heftier than our normal tactics.
One of the first briefs to come through to me was a redesign of the “Triple M’s Best Of” campaign that had been run for multiple years, and was in need of a facelift.
Taking the bones of the design, I ended up creating a PSD that was cohesive enough to use across multiple platforms and apps, but also was branded and easy to change for the 40+ Triple M radio stations across the nation.
The suite of images sent out to the Promotions teams had templates so they could add their own categories or images, transparent logo lockups to brand their content and was also sent to the Marketing team to make print designs for posters, flyers, stickers and awards.
