Based on a tactic from the previous year, the Promotions team was initially after an image that emulated the “prize” won last time (20 dollar notes encased in a slab of concrete.)
After creating the image using textures and creative masking alongside crafting shadows in Adobe Illustrator, the client decided they wanted to try a different approach. We settled on the beat up box with a wet cardboard texture over the lockup. I really enjoy finding little ways to push the believability of my designs when creating images like this.
