Sadly, during the timeline of this campaign, one of the members of The Screaming Jets passed away so the team decided to pivot from using band imagery to something championing the vinyl instead. Using layer styles, blending and a bit of Photoshop magic, I was able to create this rock & roll styled flat-lay for Triple M. I leaned into the gritty & grungy feel of the brand to craft this rock-inspired design. During the process, the client asked me to change the colour of the vinyl from black to red to emulate the real version of the album they’d released.
