Making ugly pets into an aesthetically pleasing design isn’t easy, but I found a way! Using stock images of ‘ugly’ pets (and one or two pet pics from friends of their lovable little guys) I created a lockup that not only fit the theme, but also integrated the branding seamlessly with the pet tag. Of course, no Hit design wouldn’t be complete without a little glitz & glam, so I added a slight glitter effect that really helped the image stand out.
This campaign went on to use my design for a printed calendar starring the winners of this campaign.
