Initially, the person who briefed this tactic in wanted neon lights and a date night setting, however when presented with the initial mock had some concerns over the direction of the design. We ended up discussing the tactic face to face and landed on more of a night club vibe. I created the flat lay with individual assets which I branded and integrated, along with making the client logo look like a business card to help push the immersion of the overall design. Safe to say, the team was stoked with this design.
