This tactic was promoting a Traffic Light party that Hit 105.9 were hosting. They came to me and essentially gave me free reign as long as the lockup was exciting. I created the lockup using speakers and traffic lights to create dynamic 3D shapes, and overlayed some shiny 3D text over the top for the copy. I placed some funky shapes around the lockup, and finally created the scene around it, keeping it more simple to balance out the overall design. We created a story frame (fourth image) so that the organisers could use it in their social media stories throughout the event while taking photos or videos.
