Often, we had the Promotions teams come to us with a mood board or an idea already in their mind. They’d send us images such as the following:
From this, I could see they were after something dynamic and centred around a clock or stop watch. This made the process quite interesting for a lot of the projects I worked on, but I came to really love when they’d take the time to send me images like this, as it really helped me visualise just exactly what they needed.
